I heard on the radio to day, an ad paid for by the City of Victoria regarding suiting your home to increase housing in the capital. It reminds me that each municipality will have to pay separately to advertise whatever issues they have, be it notification of meetings, new programs or issues of community interest. Yet the majority of the media in the area is directed at the entire region.
An ad on the radio, TV, or the Times Colonist is going to cost the same whether it is targeted at one city or 13. It would be far better if we were able to focus as a united group getting out one consistent message when relevant and saving some costs, both in money and effort.
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